The power of audience data for ad dollars
Three ways publishers can win.
Three ways publishers can win.
Despite the connected, multiscreening population they need to reach, brands in Hong Kong have held their spending on digital advertising at relatively low levels. It's time to for that to change, writes Pixels CEO Kevin Huang (黃俊仁).
Kevin Huang, CEO of Pixel Media Asia, shares his tips on how to optimise the value of your mobile app.