Kevin Corfield

Super Bowl ad review: Big Game vets weigh in

Super Bowl ad review: Big Game vets weigh in

While Tide clearly won the advertising Super Bowl, Alexa, Doritos, Tourism Australia, and Dodge also made impressions (for better or worse).

Omnicom-IPG is now one company. The tough questions clients should be asking

Omnicom-IPG is now one company. The tough questions clients should be asking

"If you're not asking, you're assuming. And in a post-merger environment, assumptions are expensive," writes Kevin Freedman.