E-retailers are the publishers of the future
Ad dollars are being eaten by ecommerce dollars, writes Publicis Media's Ken Mandel.
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Social media education: Are custom programmes worth it?
The question is not whether you should train your staff in social media. The question is how to ensure you build an education programme that suits your company's size and objectives.
No, the ALS Ice Bucket Challenge isn’t a waste of time (or water)
A small backlash doesn't detract from what the challenge has achieved, nor what it says about the way technology has changed the way we rally around social causes.
Social media and smartphones usher in a world of ‘Mobiquity’
Immersive and ubiquitous communications provide the answer for winning over the Internet generation.
Opinion: Facebook strengthens commitment to consumers and marketers
Ken Mandel, managing director of Buddy Media Asia, finds the changes Facebook is making to its advertising platform beneficial for brands seeking better engagement and exposure.
When Amazon eats, others starve
Ken Mandel of Publicis Media analyses Amazon's latest moves, and what they mean for marketers and agencies.