Haagen-Dazs taps Pharrell Williams and millennials for global ad campaign
Saatchi & Saatchi London gives the ice cream brand a youthful vibe in a new spot titled "Everyday made extraordinary".
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Why Coke, Citi, Mars and J. Crew are placing bets on hybrid CMOs
An era of slow growth and digital disruption has chief executives scrambling to show they're addressing the problem.
Dove's body-shaped bottles backfire
The Unilever brand celebrated body diversity with limited edition packaging, but many consumers were insulted, not inspired, by the "Real Beauty" message.
Moving on from Mad Men: why advertising needs a new kind of personality
“It’s not about Don Draper or Donna Draper,” write Kathryn Patten and Sharon Powell. “It’s about a new generation of industry leaders shaping culture through fearless ideas, tech-savvy strategy, and empathy.”
Here’s a thought: The ad industry still needs big personalities
While personality cults around agency founders seem a relic of a less enlightened past, three experts argue that to break the rules and take back control, advertising needs at least a few larger-than-life figures.