Why Coke, Citi, Mars and J. Crew are placing bets on hybrid CMOs
An era of slow growth and digital disruption has chief executives scrambling to show they're addressing the problem.
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Dove's body-shaped bottles backfire
The Unilever brand celebrated body diversity with limited edition packaging, but many consumers were insulted, not inspired, by the "Real Beauty" message.
Haagen-Dazs taps Pharrell Williams and millennials for global ad campaign
Saatchi & Saatchi London gives the ice cream brand a youthful vibe in a new spot titled "Everyday made extraordinary".