Sara Lee calls US$200m global media review
GLOBAL - Sara Lee is reviewing its estimated US$200 million international media planning and buying business for its bakery and beverage division.
Choose Campaign site
Novartis to review US$600m global media business
GLOBAL - Novartis, the pharmaceutical giant, is gearing up to launch a review of its estimated US$600 million global media business.
Shell launches US$230 million global media review
GLOBAL - Shell has kick-started a review of its estimated US$230 million global media account, which is currently held by WPP's MediaCom.
Naked's Jonny Shaw on specialist gaming arm Play
TOKYO - As Naked Communications gets ready to launch its specialist discipline called Play, Naked Japan founder partner Jonny Shaw discusses how he hopes the initiative will help marketers to reach consumers through social gaming and play.
Warner Bros adds movie service to Facebook
GLOBAL - Warner Bros has become the first major studio to launch an online film rental service on Facebook, enabling users to watch a film within the social network site for US$3 or 30 Facebook credits.
Bullish APAC results drives Aegis Q1 growth ahead of rivals
GLOBAL - Aegis Group, home to Carat, Vizeum, Isobar, iProspect and Posterscope, has outperformed most of its marcoms rivals to post a 9.1 per cent rise in organic revenue for the first quarter of 2011.
Carat lands $3 billion global General Motors media
GLOBAL - General Motors has appointed Carat to its $3 billion global media planning and buying account, following a pitch launched in August last year.
PHD hires Devoy for global strategy
GLOBAL - PHD Worldwide has appointed Malcolm Devoy to the newly created role of international strategy director.