How to win China online: Beyond simplistic segments and avatars
Flamingo's Julien Lapka argues for a more human-centred approach to online marketing in China and provides a nuanced look at what Chinese 'netizens' are longing for.
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The luxury industry has forgotten what it’s all about: intimacy
If luxury can’t distinguish itself from fast food, how can it distinguish itself from fast fashion?
Taking back time: An attitude shift in China
A growing desire among consumers in China to slow down and enjoy the important things in life suggests that brand advertising may need to downshift as well.