Julian Schreiber

25 Years' Creativity: Julian Schreiber on the future of advertising

25 Years' Creativity: Julian Schreiber on the future of advertising

Julian Schreiber, creative director at Clemenger BBDO, ponders the future of advertising with the help of three colleagues.

Cracker Barrel’s 'sterile, soulless branding' sparks political backlash, $94 million market hit

Cracker Barrel’s 'sterile, soulless branding' sparks political backlash, $94 million market hit

The country-style chain’s rebrand dropped its barrel-and-farmer emblem for a minimalist wordmark.

Linda Yaccarino steps down as CEO of X

Linda Yaccarino steps down as CEO of X

Yaccarino wrote on X that she will ‘cheer’ on the company’s remaining team as they ‘continue to change the world.’

Protein washing and GLP-1s: Inside fast food’s strategy for health-conscious diners

Protein washing and GLP-1s: Inside fast food’s strategy for health-conscious diners

Brands like Smoothie King are redefining 'comfort food' to prioritise nutrient transparency, capitalising on a 65% spike in 'protein washing' searches to win back health-conscious diners. Others are prioritising consumers using GLP-1s.