Jobs to be done: A useful new methodology
Thinking of the job your customer wants your product to do is a simple but powerful methodology, writes Julian Chow of Text 100.
Choose Campaign site
The full-stack marketer mindset
Amid much discussion of skill sets, we don't hear much about the marketer's mindset. But a few adjustments to the latter can make a big difference, writes Julian Chow.
IDEA: A framework for content development
Creating content is easy. Creating effective content is not. Julian Chow of Text100 Singapore posits a 4-step methodology to help.