Tealium's APAC marketing director explains the DPO Competency Framework, which must be seen as a positive step forwards and a useful tool for companies looking to establish themselves as data leaders.
The case for considering a customer data platform (CDP) to help create a unified customer view.
For now, it's largely up to marketers to figure out on their own how to harness the benefits of AI while minimising ethical risks. Here are some guiding principles.