Scoping your agencies to win in the digital economy
Too often, agencies are briefed based on last year's brief. Carat's Jonathan Rudd provides five recommendations for getting out of that rut.
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Live video Asia: Opportunities for brands in 2017
Usage of live-video platforms is growing dramatically, and has some special traits in Asia. How can brands get involved?
Snapchat marketing in Asia: What you need to know
You shouldn't get too excited about Snapchat, because it's not offering ad products in Asia yet (except Australia), but you should get ready because it might be a factor sooner than you think, writes Carat's Jonathan Rudd.
Is mobile video killing the importance of sound?
Like 'video killed the radio star', is mobile video killing the starring role for music in advertising?
WhatsApp and Line: 1 billion users or $1 billion?
What Whatsapp and Line’s numbers mean for marketers.