How to deliver integrated planning for your brand
Jon Wright, regional director of analytics and insight at MEC Asia-Pacific, offers his advice on how to get ideas from the drawing board and into practice.
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Five things you need to know about how people make decisions
To engage today’s consumers, we must embrace unfamiliar ways of understanding and communicating with them. Jon Wright, regional director of analytics and insight at MEC Asia-Pacific, tells us five things about reaching consumers.
Five things you need to know about: 3D TV
The roll out of 3D TV in Asia-Pacific has created a lot of buzz in recent days but what exactly does it mean for the industry. Jon Wright (pictured), regional director of analytics and insight at MEC in Asia-Pacific, tells us five things we need to know about 3D TV.