Is it ever right for brands to play politics?
Should brands—in the US, Britain or anywhere else—ever nail their political colours to the mast?
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Maurice Lévy: My successor will be named by end of 2016
The Publicis Groupe's chief executive Maurice Lévy talks to John Tylee about the thorny issue of succession, the changing industry in 2016, and why he's not thinking about his legacy - yet.
Pressure mounts as agencies search for the next big idea
With more communicaton channels available than ever before, brands and ad agencies are on the look-out for increasingly innovative ways to engage audiences.
Sorrell departs WPP: how an outsider shaped the global ad industry
Sir Martin Sorrell's dramatic departure from WPP has rocked the ad industry. John Tylee examines how a man who never ran an ad agency rose to become a such a dominant force in marketing communications.
Former Unilever marketer Jerry Wright passes away
He worked in Asia, before returning to UK to shake up circulation auditing body.
The path from Asia to the world: A guide to going global
ASIA's TOP 1000 BRANDS: International ambition drives many Asian brands, but they must channel it carefully.
Has the promise of brand purpose been overblown?
After a raft of ads that have come under criticism for consumers for being tasteless, John Tylee investigates whether brands are taking the concept of "purpose" too far.
Mobile marketing's never-ending road
Mobile marketing seems doomed to always be regarded as the Next Big Thing, never the latest one.
Competitors band together to create global network for 'challenger' brands
GLOBAL - Four British agencies are among the founder members of a new international network spanning eight countries, which has been created to capture business from challenger brands as they go global and has designs on adding partners in Japan and China.
IN-DEPTH: Marketers size up Asia's 'nerd' population
From home-loving zhai in China to manga-obsessed otaku in Japan, the region’s geeks offer an intriguing, mainly youthful, niche demographic for marketers to tap.
Former WPP creative chief Robyn Putter dies
LONDON - Robyn Putter, WPP's former worldwide creative director who worked for Ogilvy & Mather for more than 30 years, has died aged 58.
Asia's Top 1000 Brands: Asian brands boosted by new sense of pride
Local names are making a comeback amid resurgent nationalism and protectionism, while Western heritage brands lose lustre.