Companies love to talk about delighting customers, but few actually do. Can automated tools scale adequately to let companies deliver a seemingly authentic human touch without actual human involvement?
An industrial revolution driven by 3D printing could wrest power away from data barons and place it in the hands of small, local entrepreneurs. John Merakovsky outlines the possibilities—and the impact on marketers.
It's crunch time for the ad tech industry, with rapid growth now being met with greater discernment and higher standards writes John Merakovsky, managing director for Experian Marketing Services in Asia-Pacific
More than a meme, Big Data has true potential to provide million-dollar insights. Trouble is, writes John Merakovsky, managing director for Experian Marketing Services in Asia Pacific, marketers have little idea how to even ask the right questions.
A scientific paper seems to confirm that a person's Facebook likes can be used to accurately predict demographic information and consumption behaviour, writes John Merakovsky, managing director for Experian Marketing Services in Asia-Pacific.
John Merakovsky, managing director for Experian Marketing Services in Asia Pacific, wonders how consumers will take Facebook's latest targeting attempt.
John Merakovsky, managing director for Experian Marketing Services in Asia-Pacific, muses on recommendation engines, their predictability and the need for serendipity in shopping.
With more consumers partaking of 'TV' content via devices and networks that permit targeted advertising, John Merakovsky, managing director for Experian Marketing Services in Asia-Pacific, looks to the future and debates the pros and cons of the pricey TVC.
It's en vogue these days for statisticians and business analysts to refer to themselves as 'scientists', which is fine with John Merakovsky—as long as such people bring a scientist's mindset to the task.
Self-confessed technology addict John Merakovsky, managing director for Experian Marketing Services in Asia Pacific, ponders the mental impacts of always-on connections and obsessive social-media usage.
John Merakovsky, managing director for Experian Marketing Services in Asia-Pacific, urges Facebook to keep experimenting if it hopes to survive its current post-IPO turmoil.
My company recently published a whitepaper called 'The Future of Multichannel Marketing in Hong Kong', based on a comprehensive survey of local businesses and consumers.
John Merakovsky, managing director for Experian Marketing Services in Asia-Pacific, discusses the European Commission's plan to clamp down on Facebook's privacy settings (or lack thereof).
We're hard-wired to love and respond to good stories. Yet too many lazy marketers, especially email marketers, overload consumers with quantity, not quality, according to John Merakovsky, managing director for Experian Marketing Services in Asia-Pacific.
John Merakovsky, managing director for Experian Marketing Services in Asia-Pacific advises marketers to take a deep breath and not to panic over the terminology of "cloud computing".