Hey, ad industry: What the heck is a metaverse?
The ultimate vision for the future or just a buzzword—either way, there needs to be a functional definition and clarity for marketing and branding. Hakuhodo's H+'s Joe Nguyen shares his insights.
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Vietnam coming of digital age
Digital is at the very cusp of enormous, sustained economic growth in Vietnam, according to Joe Nguyen, senior VP Asia-Pacific, comScore and Nghia Vo, CEO Mekong Media.
Control and transparency the key to furthering programmatic in Asia
With programmatic adoption in the Asia Pacific on the rise, the industry has to find ways to maximise efficiency and control.