Jerry Daykin

Yes, that $5.5m Super Bowl ad makes media sense: a top advertiser explains

Yes, that $5.5m Super Bowl ad makes media sense: a top advertiser explains

With so many digital alternatives, is there really a case to advertise on TV during the big game? Jerry Daykin of GSK Consumer Healthcare offers five compelling reasons.

Time to stop covering up our diversity

Time to stop covering up our diversity

We're at an important moment in the diversity conversation and understanding 'covering up' is part of unpacking that.