Jeremy Woolf

OPINION: Wikiwars? PR pros seek editing rights from Wikipedia

OPINION: Wikiwars? PR pros seek editing rights from Wikipedia

PR professionals would like to edit Wikipedia entries on behalf of their brands, but current Wikipedia policies treat them like corporate shills who are not welcome. Jeremy Woolf, global social-media practice lead for Text 100, examines this hot-button issue—and hopes for a compromise.

The new rules of out-of-home in political advertising

The new rules of out-of-home in political advertising

With Australia’s federal election looming and political ad spend projected to increase by 21%, Digital out-of-home (DOOH) is bringing data, flexibility, and measurability to the table–without the algorithmic noise says Veridooh’s Jeremy Yang