SHANGHAI - For the annual Chinese New Year campaign, Coca-Cola China is reintroducing two clay-doll characters, A Fu (阿福) and A Jiao (阿娇), originally created by McCann in 2001. And in an intentional move reminiscent of how Coke refashioned Santa Claus in the 1920s, the cherubic figures are here to stay as long-term creative assets.
HONG KONG - Apparel retailers will be able to track their inventory in real-time across all outlets and tap into omni-channel retail with cloud-based software introduced by Bolei Digital and Purecomm.
BEIJING and SHANGHAI - Audience buying company Xaxis, part of GroupM, has officially established local representation in China with its headquarters in Shanghai and a second office in the mainland's capital.
Clients see it as fiscal discipline. Agencies see it as short-sightedness. As zero-based budgeting makes a comeback, we assess its values and shortcomings.
Google feted 10 top marcomms professionals in Shanghai for an intense and wide-ranging discussion on the challenges for tech-driven marketing in China.
Cannes Lions chairman says organisation will review 'I Sea' campaign, but not in the "heat of Cannes".
Bot traffic is estimated to be worth more than drug-trafficking, but how has the industry arrived at this number? How insidious is this problem? And how hard is it to solve?
What does the emancipation of an entire generation of Chinese women in the new economy mean for brands?
Win covers media strategy and buying for traditional media.
The ride-sharing firm will halt its Taiwan service as of 10 February.
Private equity, consulting, IT and even a metal-forging firm are pulling out their wallets to compete with the usual acquirers.
YouGov's June data show the negative impact the Lancôme concert-cancellation saga had among females in Hong Kong, but not China.
Everyone knows Alibaba raked in nearly US$18 billion. But beyond numbers, what can we learn from Singles Day this year?
The company has also named new leadership for its mobile business.
While every market has its own set of challenges related to programmatic trading, the biggest issue in China is the protracted conflict of interest between local ad tech companies.
HONG KONG - Viu, a new over-the-top (OTT) platform launched yesterday by HK Television Entertainment (HKTVE), a subsidiary of telecommunications company PCCW, aims to compete with not only broadcast TV but also video piracy through the use of agile 'windowing' and rapid subtitling into Chinese.
The CEO and co-founder of iPinYou, Grace Huang, lists three rebuttals why being involved in both PDB and RTB is not a "conflict".
TubeMogul is now fully licensed (after obtaining its ICP - Internet Content Provider permit) to operate in China, having grown its salesforce in Shanghai to six people and its R&D office in Chengdu to 50 engineers.
Julie Kang becomes not just the agency's first female CEO, but its first Korean CEO.
Australia has in recent years seen a mobilisation of consumers who question the origin, methodology and philosophy of brands.
The service is now available in 29 markets.
BEIJING - In collaboration with Tencent, Nielsen has launched its own measurement standard for digital campaigns in China, claiming the system is a step above iGRPs.
Airbnb says its Chinese name 'Ài Bǐ Yíng' is designed to be easier to pronounce, but netizens find it corny, antiquated or worse.
HONG KONG - Accenture Interactive believes its just-announced acquisition of Hong Kong's PacificLink Group enhances the consulting company's ability to bridge fragmented C-suites by serving both the strategic and implementation needs of its Greater China clients.
SHANGHAI - It has been almost three months since Jimmy Lam (林俊明) settled down at Leo Digital Network (利欧数字网络) as its new group chief creative officer, while co-launching 'Jimmy+Amber' with Amber Liu under the same network. Campaign asks the duo, on their way to the airport for an annual retreat, how things are working out.
Here's a look at the top five eyebrow-raising marketing-related incidents from China in 2016.
A BrandZ study offering advice for market entry highlights how Mongolia has more in common with Indonesia than it does with neighbouring China.
Healthcare ads in China, hemmed in by tight rules and conservative clients, have long been criticised for lacklustre creativity, but that is improving, according to a Spikes Asia presentation featuring Johnson & Johnson and J. Walter Thompson.
McDonald's and OMD examine how client and agency can overcome Asian tendencies and take the ‘brave pill’ together.
Publicis Shanghai and Linkfluence offer social-listening insights into the branding side of the games.
In its first campaign localised for China, the airline addresses an aloof, efficient image with a story about family ties.
Male dominance in creative teams is nothing new—but a recent academic paper throws the effect on women into sharp relief.
The plot has taken a twist with assertions of the opposite from both Muji and Shanghai authorities.
Chow Tai Fook, the largest jewellery retailer in Hong Kong, is shifting its focus to Japan as the number of visitors from mainland China plummets at home.
Both companies are accused of having misled consumers through their marketing.
A look at which industries and brands may find themselves in defensive mode come Wednesday night, and how they should react.
Four in 10 Chinese are more negative about the US following Trump’s first month as president.
Daylight founder David Ko to lead Ruder Finn’s regional digital arm after acquisition.
Agency calls the move a realignment of resources toward Shanghai.
Grey and Zenith win top spots at the 2016 awards, but no Grand Kam Fan was awarded.
CHINA INNOVATION 2016: A roundtable discussion co-hosted with Miaozhen last week touched on the sources of innovative ideas, the abilities of AIs, the validity of data and whether consumers even know what they want.
CHINA INNOVATION 2016: Papi Jiang is arguably the top KOL in China at the moment and even has venture capital behind her, but how do three firms rate her?
Brands should make accidental online encounters a deliberate part of their strategy.
CHINA INNOVATION 2016: China’s innovations in business models translate to imaginative marketing, enabled by novelty-craving consumers who are keen to experiment.
Here is a roundup of recent people moves in advertising, marketing, media and digital in Greater China that have not already been reported by Campaign. Please let us know if we missed anyone.
Clued-in online retailers in China use every aspect of the experience to telegraph luxury to demanding buyers. And domestic companies are better at it than those from the west.
Veteran marketer says he will "pursue new passions".
Dentsu Aegis Network will set up a dedicated in-house team, the Dentsu Coca-Cola Community (DCCC).
The 2016 Agency of the Year Awards for Greater China were presented last night at the Hyatt on the Bund in Shanghai.
The event in support of Mother's Choice drew more than 80 female executives.
America's Wells Fargo loses its status as the world’s most valuable banking brand to China's ICBC.
Alibaba will become the games' official e-commerce and cloud services sponsor.
The two companies have partnered to translate Mashable content into Chinese.
Yeo, ECD since 2014, has returned to Singapore.
Have a look at work that pushed advertising boundaries in China over the past year.
Takeaways from Campaign Asia-Pacific's DMA conference yesterday in Shanghai to sort the help from the hype.
As PHD takes over from MediaCom following a procurement-led pitch, Volkswagen China, like many brands, is grappling with how to make sure it gets the most out of its media spend.
Carter Chow (周世雄), previously chief marketing officer for Greater China at McCann Worldgroup, starts at JWT in the new year.
CHINA INNOVATION 2016: A roundtable discussion co-hosted with Miaozhen last week touched on the sources of innovative ideas, the abilities of AI, the validity of data and whether consumers even know what they want.
CHINA INNOVATION 2016: How brands are tapping China’s unique influencer marketing environment.
CHINA INNOVATION 2016: Peddling products in thin air may be the future reality of marketing in China.
China insiders comment on how Trump won, and share their views on the possible impact of his aggressively anti-China stance.
CHINA INNOVATION 2015: Limited data exchange and the lack of neutrality delays ‘good innovation’.
CHINA INNOVATION 2016: With the fast pace of technology and business models in China, we can expect novel legal questions to be asked of marketers in future.
John Gutteridge steps up to regional role after leading the agency in Australia and New Zealand, as Tom Doctoroff exits.
22,000 square-foot 'Level3' workspace in Singapore HQ provides proximity to Unilever brands and Foundry programs.
WeChat's 846 million users can pay for a Starbucks digital gift card through the app's Wallet function.
JWT Beijing was the incumbent agency from 2013 to 2016.
Tmall yesterday live-streamed an eight-hour fashion show in Shanghai to rev up for the coming 11.11 online shopping fest.
Photos and videos from the Taiwan 4As Awards held on 30 September.
WeChat is clamping down on zombies that inflate exposure numbers.
A new report ranks agencies according to 15 services covering strategy, marketing and technology.
Karl Wu will be responsible for Havas Media Group’s brands in China, Hong Kong and Taiwan.
Digital Marketing Association to focus on measurement standards, training.
Company had 50,000 headrest-mounted screens in seven Chinese cities.
Michael Lee and David Gompel get larger roles.
Hong Kong consumers still have "strong intentions to buy from physical stores", casting doubt on their acceptance of the Singles' Day push next week.
"External heating"? No way, says a CCTV-commissioned investigation.
A weekly roundup of tech news and announcements.
A weekly roundup of tech news and announcements.
Robin Wong named to newly created role.
An ECD argues on behalf of imitation at Spikes Asia.
McCann Worldgroup Shanghai's group MD heads to the DAN media agency.
Agency puts faith in value of diverse backgrounds for new CEO role.
A statement provided by Air China apologises but attempts to distance the brand from the scandal by blaming the magazine editors.
Our reporters capture some honest answers to their QOTD from creatives at Spikes Asia.
Our reporters capture some honest answers to their QOTD from creatives at Spikes Asia.
Our reporters capture some honest answers to their QOTD from creatives at Spikes Asia.
Vincent Digonnet says his focus will be accelerating the shift from digital communications to platform building.
A music-streaming service that doesn't like the sound of audio ads? Joox explains why it's playing a markedly different tune from Spotify.
Mok is still on gardening leave from his Leo Burnett role for another 10 days, and took time to look ahead to his new gig at DDB.
Twitter's Aliza Knox puts focus on the platform's engagement rates and cost per engagement.
As China strives to shake off its reputation as the counterfeit capital of the world, brands and retailers are turning to technology to combat the copycats.
After two rounds against multinational agencies Havas and Leagas Delaney, a local hot shop came out on top.
A quick and painless guide to the serious and painful problem of ad fraud. All brand marketers should know at least this much.
SHANGHAI - Tim Delaney (pictured), chairman of Leagas Delaney Group, reveals the hits and misses of entering the China market as a latecomer in an exclusive interview with Campaign Asia-Pacific.
An abundance of choice and on-demand functions are pushing over-the-top (OTT) content from niche to mass-market status in China.
The selection and utilisation of KOLs (key opinion leaders) in branding led to a healthy discussion and perhaps the coining of a new term at Thursday's Top 1000 Brands Breakfast Briefing in China.
Whether reflecting the country or influencing it (probably both), Australian brands and their agencies are making marketing increasingly inclusive. Agency leaders share advice and cautions.
UK-founded consultancy Practicology has launched in Hong Kong, its third Asia-Pacific office, to serve Chinese clients.