Burda Singapore acquires assets of CR Media, to expand to Europe
SINGAPORE - Burda Singapore, a subsidiary of German media conglomerate Hubert Burda Media, has formally acquired publishing company CR Media.
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DigitalMediaWorks takeaways: 'Go digital or die', break silos, socialise China
BEIJING - Although DigitalMediaWorks, which took place here yesterday, is an educational event for younger professionals, the day generated takeaways valuable for even the most jaded media veteran.
Prudential applies needs-based segmentation to product, communications
HONG KONG - Prudential is aiming to differentiate itself from other insurers by having a broader, more-rounded brand proposition offering additional non-insurance benefits such as a health assessment and lifestyle coaching.
LUXURY REPORT: APAC keeps the global luxury market flying
While Western markets are undercut by the global recession, demand in the Asia-Pacific region for high-end goods continues its upward trajectory.
New 'social GRP' metric piggybacks on existing TV and online-video measurements
BEIJING - With the fracturing of social media in China adding new layers of engagement and a need for metrics to measure said engagement, AdMaster has introduced a 'social GRP' indicator into the market.
R/GA Singapore secures Rip Curl business
SINGAPORE - R/GA Singapore has been appointed by global surf-wear brand, Rip Curl, to craft a new digital experience that introduces its latest range of Mirage boardshorts.
Media360Asia: Work on a common goal
Agencies need to enhance their relationships with their clients in order to achieve the ultimate aim of connecting with consumers.
Media360Asia: Online takes charge
As power shifts from telecommunications to internet giants in China, big opportunities are emerging around targeted marketing.
Media360Asia: Why TV is still alive and well
Multiple screens are helping TV remain relevant to both viewers and marketers.