BEIJING - Although DigitalMediaWorks, which took place here yesterday, is an educational event for younger professionals, the day generated takeaways valuable for even the most jaded media veteran.
SINGAPORE - Burda Singapore, a subsidiary of German media conglomerate Hubert Burda Media, has formally acquired publishing company CR Media.
HONG KONG - Prudential is aiming to differentiate itself from other insurers by having a broader, more-rounded brand proposition offering additional non-insurance benefits such as a health assessment and lifestyle coaching.
While Western markets are undercut by the global recession, demand in the Asia-Pacific region for high-end goods continues its upward trajectory.
BEIJING - With the fracturing of social media in China adding new layers of engagement and a need for metrics to measure said engagement, AdMaster has introduced a 'social GRP' indicator into the market.
SINGAPORE - R/GA Singapore has been appointed by global surf-wear brand, Rip Curl, to craft a new digital experience that introduces its latest range of Mirage boardshorts.
Agencies need to enhance their relationships with their clients in order to achieve the ultimate aim of connecting with consumers.
As power shifts from telecommunications to internet giants in China, big opportunities are emerging around targeted marketing.
Multiple screens are helping TV remain relevant to both viewers and marketers.