Sorrell and Harris lead calls to reimagine advertising
Industry leaders reframe the independent agency imperative at Worldwide Partners’ global summit.
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Google's 'priority inbox' to affect email marketing strategies
GLOBAL - Direct marketers are already working out how to adapt to Gmail's new priority Inbox system amid fears that the new feature could lessen the impact of email marketing.
Aegis profits rise 8.3 per cent in first half of 2010
GLOBAL - Aegis has seen pre-tax profits rise by more than 8 per cent for the first half of the year to US$74.8 million (GBP48.3m) in the first set of results published by the media and research group since Jerry Buhlmann took over as chief executive in May.
Samsung unveils iPad rival Galaxy Tab
GLOBAL - Samsung has officially unveiled its tablet computer, the Galaxy Tab, the latest of its products to take on the might of Apple.
Twitter hires Adam Bain as head of global revenue
GLOBAL - Twitter has hired Adam Bain, who has stepped down from his job as president of Fox Audience Network, to be its first president of global revenue.
News Corp merges digital ad network Fan with MySpace
GLOBAL - News Corporation is merging its digital ad platform Fox Audience Network with social media site MySpace, in a move it says will see more relevant ads delivered to MySpace members.
Facebook membership hits 350 million; revamps privacy settings
GLOBAL - Facebook founder Mark Zuckerberg has announced that the social network now has 350 million users worldwide.
Australia seeks agency for $16 million business rebrand
GLOBAL - The Australian Government is running a pitch for a new US$16 million campaign to rebrand Australia as more than just a tourism destination, along the lines of the '100% pure New Zealand' positioning.
Coca-Cola to use social networking to spread happiness
GLOBAL - Coca-Cola is no longer content to merely teach the world to sing in perfect harmony - it now wants to teach the world how to be happy, appointing a team of Happiness Ambassadors to show us the way.
Microsoft and Google add real-time Twitter search
GLOBAL - Microsoft and Google have both signed search deals with Twitter to make tweets appear in search results in real time.