Engaging SXSW day one: Innovation
AUSTIN, TEXAS - The big takeaway from the first day is that technological innovation is at its most effective when it manages to bring brands and consumers closer together.
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Engaging SXSW day four: Summary of lessons for APAC brands
In the last video report from SXSW 2014, Weber Shandwick's Jayde Lovell and Jye Smith wrap things up by looking at the lessons for Asia-Pacific brands and consumers.
Engaging SXSW day three: Content, content, content
AUSTIN, TEXAS - Highlights from day three at SXSW touch on how brands need to think about getting their content distributed as well as strategies for effective content collaboration.
Data don't lie: Is 'viral video' a misnomer?
Everything we thought we knew about how ideas spread may be wrong.
Engaging SXSW Day Two: Making data accessible
AUSTIN, TEXAS - Day two at the 2014 SXSW Interactive Festival highlighted current trends around data, data visualisation and user-experience design.