Leveraging content to move audiences down the funnel
It's a misconception that content can only influence potential customers in the upper levels of the purchase funnel, write Isabella Barbato of Outbrain.
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How Netflix has changed content marketing
Those tasked with content marketing can learn a lot from the behaviour of the streaming-entertainment giant.
Discovery: The golden era of marketing
Personalised and organic online experiences are the best means through which to target today's digital consumers, says Isabella Barbato at Outbrain.