Irma Hadikusuma

Your customers have changed, have you?

Your customers have changed, have you?

Empty innovation is dead, authentic connection is everything. AIA Singapore's chief marketing and healthcare officer unpacks why brands must evolve beyond surface-level digital transformation in 2025, or risk losing entire generations of consumers.

From festive overload to signal mastery: Will Q1’s Ramadan reset Indonesia’s recovery radar?

From festive overload to signal mastery: Will Q1’s Ramadan reset Indonesia’s recovery radar?

To connect across the archipelago's widening economic divide, brands must shift to curating relevance over reach, Dentsu Indonesia's marketing leaders opine.