From privacy to genetics to beacons: Six takeaways from SXSW
With over 800 sessions in just 5 days, SXSW Interactive is like Glastonbury for geeks. And it’s utterly impossible to summarise. But here are my key take-outs.
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Why it’s time we took Singaporean content creators more seriously
Hazel Yap, co-founder of influencer marketing agency Serious Media, unpacks the business behind the buzz—arguing that content creation isn’t just Gen Z’s latest phase, but a viable career reshaping Asia’s marketing economy.