Harry Kinnear

When local meets digital: The new power of small communities in China

When local meets digital: The new power of small communities in China

Brands that seek to make a connection with consumers via community activity, entertainment and meaningful engagement are those that are best adapting to a new, inclusive digital landscape.

Embracing the emergence of new 'China chic'

Embracing the emergence of new 'China chic'

There is a growing need for brands to integrate and embody a proud new creative identity in China that challenges stereotypes yet celebrates old and new.