Consumption and purpose mean different things to Asians than their Western counterparts, opines BBDO Asia's CCO in his analysis of a large study based on consumer data from mainland China, Korea, Japan, Thailand, Philippines, and India.
Hans Lopez-Vito is the executive planning director for BBDO/Proximity Greater China. These past few months, his planning team has been busy trying to understand young people’s notions of love, sex, and intimacy in China’s tier 1 and 2 cities. Here are five things they have learned:
Harbin Beer flipped retail conventions by embracing the coldest, most overlooked corner of the fridge and proved that insight beats visibility.