Vintage sidecars and M on the Bund: incentive trip to Shanghai
CASE STUDY: BI Worldwide planned a logistics-heavy trip taking 50 Australian employees to China.
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Review: Novotel Melbourne South Wharf
The hotel is adjacent to MCEC, which will soon become Australia's largest convention and exhibition space.
Leading ladies of events
On International Women’s Day, we sit down with four female leaders making waves across the industry.
MGallery hotels target female business travellers with 'Inspired by Her' campaign
Sofitel's boutique hotel group designed the programme following a research study with Ipsos.
Why one-size-fits-all PR campaigns for SEA often miss the mark
The media relations challenge in Southeast Asia can be exacerbated if the region's many different realities are ignored, says Haikel Fahim.
Why media relations is just the tip of the iceberg
Getting coverage is often mistaken as the goal. But advancing business objectives in measurable ways should be the greater aim, says this Singapore-based communications leader.
Why one-size-fits-all PR campaigns for SEA often miss the mark
The media relations challenge in Southeast Asia can be exacerbated if the region's many different realities are ignored, says Haikel Fahim.