Gregory Fortune, head of digital and client leader for Mindshare Singapore, points out that allowing browsers to block cookies by default would allow login sites, such as Facebook and Google, to monopolise tracking data.
TV viewership is in decline. But, asks Greg Fortune, head of digital and client leader at Mindshare, is online video ready for the potential shift in ad spending?
Gregory Fortune, head of digital and client leader for Mindshare Singapore, points out the weaknesses in Asia's existing demand-side platforms (DSPs) and suggests ways to make them better.