Mascots: it’s a 'love to hate' game
Iris' global executive creative director explores the history of mascots ahead of the Fifa Women's World Cup.
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Fit for a King: How are brands celebrating the coronation?
Brands celebrating royal occasions have gone hand-in-hand for centuries. But in today’s chaotic, high-speed social environment, is there room for smarter, cheekier or even anarchistic responses?
Five things you need to know about news-jacking and real-time creativity
Grant Hunter, regional creative director, iris Asia-Pacific, gives his insights on 'news-jacking' and real-time creativity
Redefining creative storytelling online
Grant Hunter, regional creative director for Asia-Pacific at Iris, on the emergence of non-linear narratives due the flexibility of new digital platforms.
Too much clutter and the future editors
Our consumption of ‘news’ and our relationship with it has recently experienced a fundamental shift. This change has now been kicked into overdrive, particularly in the last few months.