Six key plays for 2014
Six important factors impacting marketing in the year to come.
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Publicis’s Asian future
Exposure to Asia has a lifelong impact. As our industry wrestles with issues of diversity, why not learn from diversity itself?
Did the strategic planner just kill the advertising agency?
It's time for the strategic planning profession to be redeployed, at the very least, to improve efficiency and creativity, writes the founder of Australian independent agency, Thinkerbell.