The next generation of mobile ads will be user-centric
Developing effective advertising for the most intimate platform ever created requires a different mindset, writes Gavin Buxton of S4M.
Choose Campaign site
It's not all plain sailing for OTT, but there's a pot of gold for advertisers willing to invest
OTT offers high efficiency and brand safety—important measures when marketing budgets are under intense pressure.
Make video fit for platform, fit for purpose
Don’t value meaningless reach over meaningful experiences, say IAB Singapore board members Phil Townend of Unruly and Gavin Buxton of SpotX.