Florian Pihs

The 11.11 Debrief: Key retail trends driving 2015

The 11.11 Debrief: Key retail trends driving 2015

Headline numbers for this year’s Single’s Day sales further gild China’s throne as the world's largest e-commerce market. SapientNitro's Florian Pihs explores key trends and how brands can benefit and try to climb into the king's seat themselves through e-commerce in 2015.

If brands treat CIIE like a trade show, they've already lost

If brands treat CIIE like a trade show, they've already lost

The era of flying in global execs to read HQ-approved scripts at CIIE is done, says We. Red Bridge. Impact will belong to brands that champion China’s story, back local talent and show up to partner more, perform less.