Evelina Lye

CES Asia 2016: Why should marketers care?

CES Asia 2016: Why should marketers care?

Technology shows like CES are useful to helping marketers understand the future of consumer habits. Now in its second year, CES Asia is now taking up roughly the size of four soccer fields.

Cannes 2016: When will Asia start dominating award shows?

Cannes 2016: When will Asia start dominating award shows?

SapientNitro's Evelina Lye feels it’s just a “matter of time” before Asia starts dominating award shows.

Technology mindfulness and the ethics of data: SXSW takeaways

Technology mindfulness and the ethics of data: SXSW takeaways

SXSW is an absolute beast of a festival, gathering over 18,000 people from around the world for the SXSWi element alone. With hundreds of sessions over five days, and daily painstaking decisions about what to see (first world problem), here are four points that struck Evelina Lye of SapientNitro.