Nike elevates Serena and Venus above tennis rankings
Wieden & Kennedy's 'You Can’t Stop Sisters' is the latest in a series of digital films interweaving athletes with their sports and values.
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New Apple spot shows what it would be like if everyone could scroll through your phone
TBWA\Media Arts Lab created a global campaign that depicts all those juicy details being aired out loud to illustrate the iPhone's privacy credentials.
Reddit wants to Up The Vote in first brand activation
The out-of-home and on-site digital campaign produced by R/GA points out that the number of upvotes on some Reddit posts would be enough to sway an election.
Spotify says there’s more to life than music
The audio streaming platform gives equal measure to podcasts and music in new global broadcast, digital and OOH campaign.
Hennessy VS campaign tells the story of the first Black chess grandmaster
Droga5 continues long-running Wild Rabbit campaign that highlights what drives people to succeed.
Belvedere Vodka’s new campaign relies on heritage, authenticity
Chandelier Creative romances the earth, fire and water for the Polish super-premium brand.
Lin the Pangolin animates a conversation about conservation for World Wildlife Fund
Arnold creates a cartoon spokes-creature to forge an emotional connection for the threatened species.
Twitter launches an OOH campaign to combat mask-fatigue
Major landmarks, including Times Square in NYC and Millennium Park in Chicago, will be plastered with billboards of Tweets that make light of mask life.
Jack Daniels 'Makes It Count' in first global ad campaign
Ordinary people making bold moves are featured in the campaign by Energy BBDO, which will appear in 100+ markets.
Auto industry faces 21% decline in global adspend in 2020 due to pandemic
Zenith predicts a rebound in automotive ad spending in 2021 and 2022, growing 10.5% and 11.4%, respectively.
DDB's new leaders discuss plans to bring new broom to agency network
Talent, creativity and embracing the giant inside are a few of the forces they will leverage to move forward.
DDB AUNZ's Marty O’Halloran promoted to global CEO
Marty O'Halloran promoted to global CEO and Justin Thomas-Copeland takes the top spot in North America.
Snapchat names former Laundry Service CCO as head of global creative
Leo Macias joins the video-sharing app this month.
WFH means longer, ‘rollercoaster’ days, but no drop in job satisfaction
Yet job satisfaction remains high, according to an employee survey by US agency Goodby Silverstein & Partners.
BLM: Brands don't need to be saviours, but can't be silent
Netflix and Yorkshire Tea earned praise for their reactions to the Black Lives Matter movement, but Starbucks came off as inauthentic, according to a report from TBWA's 65dB social-insight unit, which looked at how BLM brand activism landed around the world.
Nike celebrates the perseverance of sports and social unity
The short film by Wieden+Kennedy uses split screen segues and features a galaxy of Nike endorsers and everyday athletes to highlight the universality of sport and societal challenges.
Actor Morgan Freeman narrates Google-funded film about plastic waste in oceans
The short documentary-style video, funded by Google, supports one of the UN’s Sustainable Development Goals.
Jason Rosario named chief DEI officer at BBDO
The social impact specialist will shape the Omnicom firm’s principles, employee training and recruitment, as well as contributing to its creative product.
Anti-vaping spots by FCB show humiliating side of nicotine addiction
Teens go to desperate and embarrassing lengths to get their vapes in the latest take in the FDA’s Real Cost campaign.
Experts help break down California's new privacy laws
Digital-marketing gurus share their insights with Campaign US.
Women-led Spark & Riot plans ad shoots around advocacy
The production house exclusively represents international directors who shoot campaigns outside of the United States with in-country crews.
Top Ramen riding a cultural moment with Sanrio's popular Gudetama, the lazy egg
YouTube videos by High, Wide & Handsome push the partnership beyond typical brand/licensing deals.
Kia's Super Bowl effort nets $1 million for homeless youth
Automaker used the Super Bowl to tell story of NFL star Josh Jacobs, who lived in a car with his family.
CMO Council identifies 20 brands entering 2020 bruised and embattled
Juul, Snapchat, Boeing and Sears are just a few making the group's dishonor roll.
'Don't accidentally kill someone': W+K puts 'social distancing' in plainer terms
Public-service campaign targets the agecy's native state of Oregon.
Publicis Groupe's Team One embraces lean productions, including iPhone recordings
The premium brand agency has produced work for most of its clients in the last month.
Making her Olympic debut: Hello Kitty
Sanrio character's Team USA sponsorship includes promoting inclusivity along with apparel and toys.
Wieden & Kennedy lends creative weight to police accountability campaign
The agency’s New York office joined up with Campaign Zero to #Nixthe6 most commonly used methods police departments employ to avoid public accountability.
Dole campaign creates humorous new meanings for ‘fruit bowl’
Campbell Ewald’s Quaran-Tensions campaign shows families subverting their true feelings with fruit bowls.
An inside look into S4 Capital's IMA Los Angeles operation
IMA - part of Martin Sorrell's digital ad and marketing services company - is planting its West Coast flag.