Coca-Cola unveils global World Cup strategy
GLOBAL - Coca-Cola has announced its global marketing plans for the 2010 FIFA World Cup in South Africa at a press conference from FIFA's Zurich headquarters.
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P&G president/CEO Bob McDonald outlines company plans at AGM
GLOBAL - Procter & Gamble (P&G) president and CEO Bob McDonald (pictured) has told share holders the company will drive business by touching and improving more consumers' lives in more parts of the world.
Sony unveils first global umbrella brand message and 3D TV plans
GLOBAL - Sony has unveiled its first global brand message, 'make.believe'.