Doug Conely

Online display advertising fraud: Proof that relationships matter

In programmatic buying of online ads, buyer and seller don't even need to know each other. Given recent news around fraudulent ad impressions, maybe there's something to be said for the relationships inherent in managed-supply ad networks.

Australia’s under-16 ban could be the domino that reshapes online governance globally

Brands must make online safety and wellbeing central to how they engage with youths, opines Burson's Douglas Dew. Winning over young audiences now means leading with compliance and purpose.