Predictability is power, but only when business leaders use it wisely
Trust and predictability are practical tools for navigating complexity, but leaders must be steady, not static, says Edelman's CEO for Hong Kong, Taiwan and Singapore.
Choose Campaign site
How Ikea and OMD enticed homebound Hong Kongers to upgrade their habitats
With a fun chatbot-led quiz that sorted people into eight 'spirit animal' personas and led to curated online catalogs, the retailer and OMD exceeded KPIs and reduced cost per visit by 43%.
Why BandLab Technologies believes Asia is ready for NME
The company sees a vibrant music scene happening in Southeast Asia and aims to connect brands to fans through physical and digital platforms, as well as experiential opportunities.
DAN ANZ homes in on ecommerce with launch of dedicated division
Agency to offer a range of ecommerce products to clients covering social commerce, marketplace optimisation, offline integrations and more.