In today’s omnichannel world, marketers can’t afford such disunity in their understanding of the consumer. In comes Beyond, a solution to bridge the gap between siloed consumer data to help advertisers more effectively drive business outcomes.
Deepika Nikhilender on how evolving TV viewing habits affects advertisers, media buyers, broadcasters and publishers.
While much has been made of the cookie’s demise, marketers now have an opportunity to truly bring together creativity with data and technology without over-relying on just automatic re-targeting, writes Deepika Nikhilender, SVP Xaxis Asia Pacific.
Deepika Nikhilender of CtrlShift makes the case for private marketplaces, which so far have not found wide adoption in Asia.