Time has come to debunk the myth of 'Brand China'
David Wolf, CEO of Wolf Group Asia, explores the topic of 'Brand China' as a major discussion point among marketers over the last decade.
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Time has come to debunk the myth of 'Brand China'
David Wolf, CEO of Wolf Group Asia, explores the topic of 'Brand China' as a major discussion point among marketers over the last decade.
Parting advice for young marcomms people
To mark his final column for Media as the publications prepares to relaunch as Campaign, David Wolf, CEO of Wolf Group Asia, offers a few words of advice to young people looking to enter the industry
Why wait for Tudou to capture China's online viewers?
David Wolf, CEO of Wolf Group Asia, tells the industry to stop waiting for Tudou and Youku to reach Chinese netizens and show them the way instead.
Wise PR counsel is as vital to CEOs as an army of lawyers
David Wolf, CEO at Wolf Group Asia, advises CEOs in the region to shell out for intelligent and capable PR counsel as the BP oil spill and Foxconn suicides continues to dominate headlines across the world.
Want a job in marketing? Get out and sell.
David Wolf, CEO of Wolf Group Asia, says in an age where social media rips down the barriers between marketers and consumers, there is no place in this business for someone who cannot make a sale.
Google's exit; Baidu's monopoly will cause advertisers to reevaluate search spend in China.
Google's departure appeared to imply that the winner of the day was Baidu, now left standing as the dominant player in online search, and the potential beneficiary of an estimated US$400 million in search ad dollars looking for a new home.
Opinion... Should Chinese brands look after Brand China?
A thread of common wisdom shared by marketers and brand consultants is that a company's brand is tied to the brand of its home country.
Live Issue... Brands could do with 'cataclysm management'' skills
Asia has seen a mind-twisting series of disruptive events this year.
Opinion... Forget 'downturn', let's just view it as a little 'dip'
Over the past two weeks I have probably been asked by half a dozen people to predict what the current economic crisis is going to mean for marketing and advertising in China.