Sony launches US$11.2 million Bollywood campaign for Vaio
NEW DELHI - Sony India has launched a US$11.2 million advertising campaign for its Vaio laptop range in an effort to bolster market share in the tech-hungry subcontinent.
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Sydney Opera House 'opens doors' with big new video
SYDNEY - The Sydney Opera House has launched a bold new campaign video to highlight the variety of its performances. The five-minute film was produced by Sydney creative agency Three Drunk Monkeys.
Petronas urges travel safety, through branded video series
KUALA LUMPUR - Malaysian oil and gas company Petronas has launched its first branded video entertainment project, entitled 'Travel safe and save with Petronas Primax 95 Xtra.'
I-Com forum seeks consensus on audience measurement
SINGAPORE - The International Conference on Online Media Measurement (I-COM) has expanded into Asia, appointing former Starcom MediaVest executive director Shashank Tripathi as its vice-chairman in the region.
Cimarron Group takes on China
BEIJING - The Cimarron Group, a US-based marketing agency specialising in digital content, has opened its first office in mainland China.
Digital's role to skyrocket globally: Group M
GLOBAL - GroupM has forecast an increasingly key role for digital advertising over the next two years.
Warner TV launches in Hong Kong
HONG KONG - Already popular in Singapore and Taiwan, Warner TV has been launched on to Hong Kong's pay TV airwaves, through PCCW's internet television service Now TV.
CNN leads the race for news viewers: Synovate
ASIA-PACIFIC - CNN has come out tops in the latest Pan-Asian cross media survey, according to Synovate, the market research firm behind the quarterly statistics.
CASE STUDY: National Geographic garners 35,000 entries for its 'Live Curious' awards
Fox International's National Geographic Channel rebranded its annual documentary-making contest and used social media to drive the number of entries it garnered to a record level.
Zaid Ibrahim rebrands as Zicolaw, Southeast Asia law specialist
SOUTHEAST ASIA - Zaid Ibrahim, one of Malaysia’s largest law firms, has rebranded to expand into the Southeast Asia market, taking on the name Zicolaw and opening a regional hub in Singapore as part of the process.
New Zealand's Professional Public Relations signs up with Burson-Marsteller
AUCKLAND - New Zealand agency Professional Public Relations (PPR) has announced an agreement with global communications firm Burson-Marsteller.
Andy Gibson joins Fosters as chief marketing officer
SYDNEY - Foster’s Group has appointed Andy Gibson, formerly of global beverage giant Diageo, to the role of chief marketing officer.
Singapore's Chinese Daily gets a new editor, Goh Sin Teck
SINGAPORE - Lianhe Zaobao, Singapore’s leading Chinese-language daily newspaper, has appointed Goh Sin Teck as its new editor, effective August 1, 2011.
Catherine McNabb joins Dusit Thani as vice president of sales and marketing
BANGKOK - Dusit Thani Group, the Bangkok-based hotel and resort company, has appointed Catherine McNabb as vice president of sales and marketing.
Japanese mobile merger makes for big new player
TOKYO - Japanese telecommunications operator KDDI Corporation it is set to acquire Tokyo-based mobile ad service provider Nobot.
Top 10 spooky TVCs for Hungry Ghost month
In anticipation of the Hungry Ghost month across the Chinese diaspora, Campaign Asia-Pacific gets you ready to be freaked out with ten of the scariest TVCs around.
Boeing appoints new Southeast Asia communications director
SINGAPORE - Boeing has announced the appointment of Jay Krishnan as its Communications director for Southeast Asia.
Vanish NapiSan bids for the White House
SYDNEY - Historic handshakes, nation-stopping statements - and now, big billboards? Could the seat of US Government be set to go commercial? Australian cleaning brand NapiSan, spruiking an unlikely deal for the White House, certainly hopes so.
Lowe Lintas wins Post-It for 3M
BANGALORE - Lowe Lintas, India, has been awarded 3M 's Post-It account after the global innovation giant called for a multi-agency pitch to market the iconic brand. and another developing 3M's consumer and office (C&O) business.
Platzner and District 3 combine
SINGAPORE - Boutique Singapore-based marketing agency Platzner has announced a partnership with web engineering company District 3 Asia.
Blogger and Picasa to take on the family name
GLOBAL - Google is to retire its Picasa and Blogger brand names in an effort to streamline identification of the company’s social media offerings.
What's a 'like' worth? Measuring success for social media campaigns
ASIA-PACIFIC - Facebook, Twitter, and YouTube are almost always at the core of any brand's social media strategy - but can campaigns there be measured with any real accuracy? Experts are divided.