In an age of disruption, what are we really disrupting?
It's time for "disruption" to be consigned to the business world's overflowing bin of buzzwords, writes David Sable, the chief executive of Y&R.
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Opinion: David Sable's 'lessons from Netflix'
David Sable, global CEO of Y&R Advertising, ponders on the ways hard-nosed data and more subjective consumer insights are interacting in the digital age.