Opinion: Can analytics give us a deeper understanding of digital itself?
David Clugston, head of analytics for Mediabrands Asia-Pacific, discusses taking analytics beyond traditional media and using it to better understand digital executions.
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Opinion: Digital marketing is a joke
Dave Clugston, regional business director of global consultancy R3, argues that despite the lip-service it gets, digital marketing in Asia still has a long way to go.
OPINION: Marketing to a generation of digital wunderkinder
David Clugston, regional business consultant at R3, looks at the implications for marketers of a generation of digital wunderkinder moving towards their first month of a disposable income.
How to solve a problem like ROI
David Clugston, regional business consultant at R3, goes back to basics in exploring how to measure and understand marketing effectiveness.
OPINION: Better digital measurement
David Clugston, regional business consultant at R3, shares his thoughts on how to measure digital better in a day and age where digital marketing is omnipresent.