The economic climate and consumer behaviour have all changed. Meta's vice president for APAC shares trends that he thinks will define social media in 2024.
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Social trends for APAC brands to keep pace with in 2023
AI, business messaging, cross-border shopping, virtual and augmented reality, creators, online shopping, and short-form video. Meta's APAC VP looks at what should brands focus on this year.
Why the metaverse could be the next biggest opportunity for businesses in Asia
Asia's inventive entrepreneurs may be at the 'front of the pack' when it comes to new metaverse business models says the APAC chief of newly rebranded Meta.
The social trends that will shape APAC business in 2021
Facebook's APAC VP provides insights on how businesses in APAC can get ahead of 2021 social-media trends.
How COVID-19 is shaping the future of commerce for good
Facebook's vice president of APAC on how COVID-19 has accelerated innovation in online purchases, and how brands can ride the wave.