The new world is better and cheaper
Better, cheaper, faster is now not only possible, but an expectation marketers must face, writes Craig Davis.
Choose Campaign site
Life is a series of pitches till you die
As you’re pitching your way through life, the most important thing to remember is stay true to yourself.
For those who think they are ‘past it’
Wine gets better with age. What about entrepreneurs?
Creativity comes from space
Techniques, tips and processes won't help you if you are constantly distracted by your own commotion.
Forget big data: how about big wisdom?
Craig Davis knows you don't want to read another piece about 'big data' any more than he wants to write one. Which is why this isn't one.
Data and art not mutually exclusive
Do we need awards for data visualisation?
It’s boring to be safe, not safe to be boring
No business can afford to be boring today, not even the boring ones.
Don’t let them tell you you’re not creative
Don't fall for the idea that only creative-agency types can be creative.
Forget consumers, engage with citizens
Consumerism is on its last legs, and old-world marketing with it.
Why most companies can’t innovate
Innovation is hard because it requires people to set aside their hard-won—and often successful—assumptions.
Focus on creativity, not productivity
The advertising business is in trouble because creative people are being squeezed out of the mix.
OPINION: Being nice is vital for creative industries
In an industry dependent on nurturing creativity, leaders need to address the "empathy deficit", writes Craig Davis.
Less think, and more do is the way forward
Craig Davis, co-chairman and chief creative officer at Publicis Mojo Australia and New Zealand and founder of Brandkarma.com, on the changing relationship between thinking and doing.
Learning new lessons in controlling brands
Craig Davis, co-chairman and chief creative officer at Publicis Mojo Australia and New Zealand and founder of Brandkarma.com, looks at how brands live and die in the public domain, no longer controlled by corporations.
The asylum is under new management
Craig Davis, co-chairman and chief creative officer at Publicis Mojo Australia and New Zealand and founder of Brandkarma.com, on the business challenges in today's complex global business environment.