Five things you need to know about augmented reality
Colin Miles, EVP and co-founder of i-POP Networks, tells us five things we need to know about augmented reality marketing along with i-POP product director of strategy Ian Morrison.
Choose Campaign site
Easier than ever, riskier than it seems: the trap of personalisation
The challenge, in the AI age, is making personalisation helpful without feeling like surveillance, says Colleen Ryan, partner at TRA.