The importance of creativity, as told by a media agency
You may think Clay Schouest of Carat is going to talk about creativity in the sense of budgeting or targeting or phasing. But you're in for a surprise.
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10 trends for the Year of the Goat
Shoppable media, smart programmatic buying and continuity planning are among the 10 notable trends that will increase in influence this year, writes Clay Schouest, regional strategy leader with Carat Asia Pacific.
Programmatic pants
Carat's Clay Schouest shares a chilling vision of a future where machines make all choices—right down to your unmentionables.
Ode to transparency
Carat's chief strategy officer imagines a future where blockchain leads the industry to stop paying and incentivising agencies for the wrong things.