Gaming for brands: The rules of engagement
An member of Cannes Lions' 2023 inaugural Gaming Jury argues that gaming is a better answer to lack of attention than short ads, offering marketers true engagement over pushed messaging.
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Learnings from Cannes: The key to the metaverse
The inclusivity potential of the metaverse is immense, says the ECD at RGA Australia. Hence, on this basis, the metaverse is actually much more ‘human’ than the real world.
Cannes 2016: APAC's simple yet genius mobile innovation
Juror Claire Waring details this year's Mobile category at Cannes, where Asia has seen the re-emergence of clever innovation.