Olympics ad campaigns feature global unity, except in China
The Olympics could be a prime starting point for brands to deliver a new outlook. Too bad they prefer to fall back on overused themes.
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Chinese women in advertising: Beyond the demure and the debauched
Women in Chinese media are increasingly caricatured as cold careerists or cute idiots. In a country where athleticism is little valued, sports brands are nevertheless paving the way for new conceptions of female empowerment. This suggests opportunities for other categories, writes Cheryl Hung of Flamingo.