Can communications professionals drive major business decisions?
Crisis prevention gives public relations pros an opportunity to shape business direction, says Cedric Vanhaver, account director at Fleishman-Hillard based in Hong Kong.
Choose Campaign site
CSR: A PR 'fig leaf' or good business that pays off?
Cedric Vanhaver, account director at Fleishman-Hillard based in Hong Kong, on the long term benefits of CSR initiatives on top-and bottom-line results.