Asia is rising but its brands need to stop hiding
No doubt, Asia’s GDP is soaring and its cultural influence is on the rise. Yet, as execs from The Effectiveness Partnership point out, its brands are still getting lost in the shuffle.
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INDONESIA FOCUS: Winning the hearts of consumers in a new era
INDONESIA - Following the Top 10 brands in the market report published on Friday, Nielsen Indonesia managing director Catherine Eddy looks at what it takes to engage the 'new' Indonesian consumer.