Incidental branding: Why many in China link the UK with homoeroticism
Unbeknownst to most Brits, the UK reads as gay to some in China. And that translate to an opportunity for savvy brands, writes Carwyn Morris of Flamingo.
Unbeknownst to most Brits, the UK reads as gay to some in China. And that translate to an opportunity for savvy brands, writes Carwyn Morris of Flamingo.